The Epic Games Store app for EU iPhones has successfully passed Apple’s notarization process, a significant milestone that brings the alternative app store closer to being able to sell apps directly to iOS users outside of the App Store. This development is a part of the ongoing saga between Apple and Epic, with both companies engaged in a series of legal battles and disputes.
While Apple has confirmed the app’s approval, it has requested Epic to make adjustments to the app’s buttons in a future submission to the app review process. Epic CEO Tim Sweeney has characterized this approval as “temporary,” stating that Apple is demanding changes to the buttons in the next version of the app. Sweeney has expressed his intention to fight against Apple’s demands, indicating that the conflict between the two companies is far from over.
This recent development is just one chapter in the ongoing conflict between Apple and Epic. Earlier, Apple reinstated Epic Games Sweden’s European developer license following an investigation by EU regulators. Epic had initially submitted the Epic Games Store, along with Fortnite, to Apple’s iOS notarization process, which is a requirement for apps that are offered outside of the App Store in the EU. However, Apple rejected the submission, citing similarities between the store’s “in-app purchases” label and “Install” button and Apple’s own design and features.
Legal Battles and Disputes
The dispute between Apple and Epic has raised questions about app store policies, developer restrictions, and competition in the tech industry. Both companies have taken legal action against each other, with Epic challenging Apple’s App Store policies and Apple responding with app rejections and license revocations. The conflict highlights the complex relationship between platform owners and app developers, as well as the power dynamics at play in the digital marketplace.
The temporary approval of the Epic Games Store app for EU iPhones by Apple is a significant development in the ongoing dispute between the two companies. The conditional nature of the approval and the demands for changes to the app’s buttons indicate that the conflict is far from resolved. The legal battles and disputes between Apple and Epic underscore the challenges faced by app developers in navigating the app store ecosystem and the need for greater transparency and accountability from platform owners.
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