Rivian, the electric vehicle manufacturer, has made a notable decision to forgo traditional phone mirroring features like Apple CarPlay in its vehicles. Instead, the company is introducing a new software update that includes built-in Apple Music streaming support. This move aims to address customers’ connectivity needs without relying on external platforms like CarPlay. According to Rivian CEO RJ Scaringe, CarPlay limits automakers’ control over the overall vehicle experience, prompting the development of native in-car applications that enhance user connectivity.
In conjunction with the launch of the new native Apple Music app, Rivian has introduced its Connect Plus data subscription. This subscription service is essential for Gen 2 vehicles to access native app experiences like Apple Music and streaming connectivity regardless of their location. The shift towards Connect Plus indicates a transition away from the previous Rivian Membership program, signaling a new era of in-car connectivity for Rivian owners. While Gen 1 owners could previously enjoy music streaming without an additional subscription, the introduction of Connect Plus standardizes the connectivity experience across all Rivian vehicles.
To facilitate the transition to Connect Plus, Rivian is offering a two-month free trial of the service for all Rivian owners. This trial period allows drivers to experience the benefits of in-car streaming and connectivity before committing to a subscription. Following the free trial, Connect Plus will be available for $14.99 per month or $149.99 annually. This pricing model aligns Rivian with other automakers, such as Tesla, who have transitioned to subscription-based connectivity services in recent years.
Rivian’s decision to prioritize native in-car applications and subscription-based connectivity services reflects a broader trend in the automotive industry. Companies like Tesla have already shifted towards subscription models for premium features, signaling a departure from the traditional one-time purchase model. While this shift may initially be met with resistance from consumers accustomed to all-inclusive vehicle features, it ultimately allows automakers to provide continuous updates and improvements to in-car technology.
Alternative Connectivity Options
For Rivian owners who prefer not to opt for a subscription, alternative connectivity options exist. RivianTrackr reports that native media apps can still function when connected to a separate Wi-Fi hotspot, offering a workaround for those seeking a more cost-effective solution. Additionally, drivers can utilize Bluetooth connectivity to stream audio from their phones, providing a simpler, albeit less integrated, in-car experience.
Rivian’s decision to introduce Connect Plus and prioritize native in-car applications represents a strategic shift towards subscription-based connectivity services. While this transition may require adjustment for some Rivian owners, it ultimately aligns with broader industry trends towards continuous updates and personalized in-car experiences. As technology continues to play a pivotal role in the automotive world, automakers must adapt to evolving consumer expectations and preferences for connected vehicles.
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