Hyundai is making a bold move in the electric vehicle market with their announcement of the Ioniq 9, a three-row SUV that will be manufactured at their factory in Georgia. This decision comes at a time when many other automakers are hesitant to invest heavily in EVs due to slowing demand. However, Hyundai is positioning themselves to capture a larger share of the plug-in market by introducing new vehicles in popular segments.
The Ioniq 9 is based on the Concept Seven, which was initially unveiled in 2021. This new SUV will be built on the Electric-Global Modular Platform (E-GMP), the same platform that underpins other successful Hyundai models such as the Ioniq 5, Ioniq 6, Kia EV6, Kia EV9, and Genesis GV60. By leveraging this platform, Hyundai is able to streamline production and ensure consistency across their electric vehicle lineup.
Hyundai’s decision to manufacture the Ioniq 9 in the United States, specifically at their Metaplant in Georgia, is strategic. By assembling EVs in the US, Hyundai can qualify for the federal EV tax credit of $7,500. This tax credit serves as an incentive for consumers to purchase electric vehicles and is a crucial factor in the decision-making process for many potential buyers.
In addition to their electric vehicle offerings, Hyundai also announced plans to increase their share of hybrids in the US market. This decision reflects a growing trend among consumers who are showing a preference for hybrids over full EVs. Hyundai recognizes the importance of catering to different consumer preferences and is committed to addressing the shortage of hybrids in the North American market.
One of the key features of the Concept Seven is its impressive range capabilities. Hyundai claims that the vehicle can charge from 10 percent to 80 percent in just 20 minutes, with a range of over 300 miles. However, Hyundai is not stopping there. The company is exploring the development of Extended Range Electric Vehicles (EREVs) that could potentially offer even greater range. With the goal of producing EREVs with a range of over 560 miles when fully charged, Hyundai is pushing the boundaries of what is possible in terms of electric vehicle range.
The Concept Seven represents a new direction for Hyundai in terms of design and size. With a wheelbase that stretches 10.5 feet, this concept is longer than a Cadillac Escalade, placing it firmly in the category of oversized SUVs. The striking design features, including the extra-tall grille, make it clear that Hyundai is not afraid to take risks and innovate in the competitive EV market.
Hyundai’s decision to introduce the Ioniq 9 and expand their electric vehicle and hybrid offerings demonstrates their commitment to innovation and sustainability. By leveraging their expertise in electric vehicle technology and pushing the boundaries of range capabilities, Hyundai is positioning themselves as a leader in the evolving automotive industry. The future looks bright for Hyundai and their efforts to drive the transition to electric vehicles.
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