Embracer Group, a gaming giant with the rights to popular franchises like The Lord of the Rings and Tomb Raider, has recently outlined its approach to using artificial intelligence (AI) in game development in its annual report. The conglomerate, which has divided into three separate companies, has embraced a “Group AI Policy” that focuses on empowerment.
According to the annual report, Embracer Group believes that AI has the potential to enhance game development significantly. By utilizing AI, developers can increase resource efficiency, introduce intelligent behaviors, offer personalization, and optimize gameplay experiences. This can result in more engaging and immersive experiences for players, providing each player with a unique and personalized gaming experience.
While Embracer Group acknowledges the potential risks associated with the use of AI, such as concerns from developers about job security, the company emphasizes that its goal is not to replace humans with AI. Instead, Embracer aims to empower its employees through the use of AI applications. Tomas Hedman, Head of Privacy and AI Governance at Embracer, stated in the report that the company’s approach to AI is human-centric and focused on empowering individuals rather than replacing them.
Embracer Group sees significant opportunities for AI in game development, including speeding up development processes, enhancing logistics, and improving planning. Hedman also points out that AI can democratize game development by making coding more accessible to a broader group of developers. However, the company recognizes the need to adopt AI to remain competitive in the industry. Embracer views the non-implementation of AI as a major risk that could lead to a loss of competitiveness and falling behind competitors.
Embracer Group’s approach to AI in game development is centered around empowerment and innovation. While acknowledging the potential risks associated with AI, the company is committed to utilizing AI to enhance game development processes and stay competitive in the gaming industry. By empowering developers and leveraging AI technologies effectively, Embracer Group aims to create more engaging and immersive gaming experiences for players worldwide.
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