Activision researchers recently conducted a study on skill-based matchmaking (SBMM) in Call of Duty multiplayer lobbies. They found that SBMM, a system that connects players with similar skill levels, is crucial for the overall player experience. The research showed that disabling SBMM led to negative outcomes, such as more players quitting matches and fewer engaging in multiplayer.
The study revealed that playing against better opponents can help players improve over time. However, when players are consistently outperformed, they are more likely to quit matches or avoid multiplayer altogether. This demonstrates the importance of SBMM in creating a balanced and enjoyable gaming environment for all players.
Activision’s findings indicated that SBMM enhances player engagement by allowing them to contribute meaningfully to their team’s success. It also helps avoid the frustration of one-sided blowout matches, which can lead to players leaving mid-game. By keeping SBMM active, players of all skill levels can enjoy a more competitive and rewarding gameplay experience.
While Activision is exploring the possibility of introducing a core multiplayer playlist without SBMM, historical testing suggests that low- and mid-skill players may not actively participate in such a mode. This highlights the challenge of balancing player preferences and ensuring a positive gaming experience for everyone.
Overall, the research conducted by Activision confirms the importance of skill-based matchmaking in Call of Duty multiplayer. By enabling SBMM, players can enjoy fair and balanced matches, leading to increased player retention and engagement. While the debate around SBMM continues, it is clear that maintaining a level playing field benefits all players in the long run.
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